Promotes the tide Yuan wine vessel brand repeatedly, the Quanzhou each well-known movement brand starts to enter the fashionable domain. Recently,best kids toys, 12 stone lion enterprises sent the supplementary material sample, approximately composes in 2010 the 16th Chinese international spinning and weaving lining and the supplementary material (fall winter) the exposition supplementary material demonstration area sample total 2/3. Through grasps the fashion trend words power to scramble for the new market, the Quanzhou Enterprise demonstrates the strong trend the strength.
The cotton material line seeks for the new business model
At the end of June, following in Wenzhou, after Changshu has opened two specialize in selling the exhibition hall, stone lion cloth good Chairman Shi Rongji in the stone lion opens a high-end to specialize in selling the exhibition hall, including the lining research and development, the lining fashion trend issued, the dress designing, the ready-made clothing demonstrated that this specialized in selling the exhibition hall already to become the Quanzhou spinning and weaving profession to pursue the tidal current a miniature.
The stone lion cloth line has more than 1000, if depending on sells the cloth purely, the profit space getting smaller, the cloth line of survival pressure already had been already getting bigger and bigger. How from to sell the cloth in the tradition business model to jump purely, and seeks for the new business model to enhance the profit point of growth, many Textile enterprises have been pondering.
Must change formerly visited the traditional cloth line of business model which sold and so on visitors visits, sold by `is popular and sells the design ' this brand-new business model to come again the operation. Such idea already started in the stone lion cotton material field proliferation. Some professionals forecast that in the future in the cotton material exhibition hall no longer will be only a monotonous cotton material exhibition, will displace will be each article personalization three-dimensional fashionable ready-made clothing.
In the profession stratification plane, each kind of textile base depends on the sea day, Gaje, enterprises and so on Long Cheng, leads the same business in the wide range to grasp the fashion trend. Some time ago, settled down in the Quanzhou many year Country Weft knitting Knitting Product development Base, the national spinning and weaving product development center T-shirt product development base, the national movement leisure lining weaves develops the base through the reevaluation. In the reevaluation attracts the assessment mission, was precisely each base accumulates through many years, has formed in the analysis fashion trend foundation, in view of functions and so on purchase season formulation clear new product development plan. Gaje wove dyes the person in charge saying:Next step, we will develop the state-level technology center and the related technical award item declaration work, argues vigorously in front of the profession fashion trend.
The movement brand takes in the moist element
In treads peacefully, the great wild goose star gram, in the CBA-V5N these movement brand shop, you may see the tone matching complex clothing, buys receives the waist design the jogging suit,unique monogrammed baby gifts, even since the pleated skirt matching color pantyhose and so on popular clothing 0.1 periods of time, the Quanzhou movement brand has promoted the fashionable route's sub-brand in abundance, the former movement concept has increased many moist elements. The movement is accommodating nimbly with the comfortable function, unifies the fashionable clothing modernly tailors with the color and the next to the skin, has become the movement brand the fashionable criterion.
Under great wild goose star Keqi's sub-brand ERKE PLAY, integrates music and the tidal current in the main brand image; CBA-V5N in line with can form the supplementary original intention with the CBA main brand, steps on the fashionable footsteps to enter the market; Treads in peacefully the movement life hall, the child sporting goods and the fashionable sporting goods have become the consumption hot spot.
The Chinese national's expense trend diversification, to the tidal current fashion, the up-to-date styling sporting goods' demand can be getting bigger and bigger. An Ta (China) sporting goods Limited company vice-president Zhang Tao said that the movement and the fashion are not contradictory, a movement brand should be clear about the movement localization, the utilization in the movement technology content and the lining material quality belt to the life fashion, achieves practical,new born baby accessories, durable and the popular fashion union, can seize the leisure to install the market.
It is noteworthy that while introduced the moist element, the movement main brand localization was still the individual movement brand core. Great wild goose star the gram sporting goods Limited company brand person in charge Tan surprise-attack forces introduced: Product research and development ability needs to follow, must the analysis and synthesis have, must guarantee that Shan Pindian and the synthesis shop's supplementary relations, consider the good specialized product and the fashion class product proportion fully, in order to avoid confuses consumer's vision, creates the brand localization unclear consequence.
No comments:
Post a Comment