Wenzhou female attire Only then can jointly the achievement dream

    from July 12th, 2007 to 14th, has in the domestic female attire industry a - - China important influence exhibitions (Shenzhen) at the international brand clothing trade fair, 15 Wenzhou Female attire Enterprise collaborates to go to battle, this is the Wenzhou female attire profession first time attends this exhibition by the association image.

    After hence, always the low key conduct's female attire industry starts by one kind of brand-new style to deal with the profession competition.

    Goes out in Shenzhen unites the first step

    15 enterprises, more than 140 locations, the total investment achieve more than 500 ten thousand Yuan .2007 year in July, the Wenzhou Clothing Chamber of commerce Female attire Branch 15 female attire enterprises go to Shenzhen to join China (Shenzhen) the international brand clothing trade fair, and unites issue reflection Wenzhou maiden Xiu.

    Speaking of always the low key conduct's Wenzhou Female attire Enterprise, this great writer, is they want to walk road's of the union determination.

    The Wenzhou female attire strength in domestic does not lack the popularity, Wenzhou Existing Female attire Enterprise altogether more than 400, homemade brand more than 100, in domestic already formed Shenzhen at present, Hangzhou, Shanghai, Wuhan, female attire developed areas and so on Wenzhou. Although our superiority is obvious, but is undeniable, the Wenzhou female attire and Shenzhen, the Hangzhou female attire compares, the disparity was still big. If we continue beforehand singles to fight alone again, the Wenzhou female attire's region effect will be unable to obtain manifests fully. Wenzhou Female attire Branch President Chen Mi Li so explained.

    Was to time .2006 year in May which this a little moved, Chen Mi Li has taken office Wenzhou Female attire Branch association president, displayed the region effect to stand in line her work agenda.

    Turns around gracefully the trilogy

    Turns around one: Combs the terminal

    Has a period of time, Chen Mi inspects the market the Li one breath to the national more than 20 places, decided that makes one existing business agent to comb, still paused in the past wholesale idea, is unable business agent substitution which changed. Although Chen Mi Li spoke frankly, this is a very painful process, but many Wenzhou Female attire Enterprise is also same as the snow song, brings upon oneself the painful - - - terminal already to the stage which extraordinary does not comb.

    before 1999, the Wenzhou female attire's business agent must ally, must line up, takes the goods likely to raid is the same. Wenzhou many female attire enterprise boss also remembers at the beginning of the brand establishment, their market depending on the business agent development, the development is very quick. Some business agents, even to obtain a brand, on and so on several seasons want. The snow song has a business agent, after having taken the goods, is very good in the locality sells, is called all relatives, starts out 56 shops. Has many female attire brands to have more than 20 exclusive agencies in a place. So-called success or failure all dreary what, now, in this large quantities of business agents, had a part of idea already to come apart with the brand management idea, many brand ideas, were unable in the terminal promotion, has become one of limit enterprise development bottlenecks.

    Started from last year, many enterprises gave up the direct general agent form, sought for the new business agent or starts out the self-management shop, and invested the massive funds to use in the terminal image construction with leading the buying professional training. Some continuously by general agent, wholesale way survival female attire brand, also starts to say goodbye to the former market introduction way, manages own brand officially. They indicated that although makes the general agent income to be quick, but along with the consumer to the brand demand, to attaches along with the consumer outside the product the service and so on demand, makes own brand to be imperative.