Recently, Shenzhen Ivy Triumphant Clothing Company 2008 ' the fall winter clothing demonstration had attracted the domestic and foreign numerous professional presence. This will be this company decides to produce, sells the base whole to move after Yinzhou District collection gentleman port town another significant activity. As tunnel's Ningbo person, Shenzhen Ivy Triumphant Clothing director of company the Xu sunlight favors to the Ningbo female attire profession's prospects for development. It is known that this company occupied a land area of 40 Chinese acre production bases already the operation construction. The Xu sunlight expressed that will promote the Ningbo female attire development by own practical action, will let the Ningbo female attire soon go out men's clothing's corona.
Puts up a stage performs in an opera the ramming strength
In the people mind, Ningbo has been by the men's clothing primarily. However, many people did not know that the Ningbo female attire first undertaking upsurge began in the 1980s, at that time at the height of power men's clothing Production enterprise many started to step in the female attire, but because of the design, aspect reasons and so on market marketing, 90% enterprises has not been able to undergo the market the test to be disappointed turns over to, the Ningbo female attire has become a Ningbo apparel industry short leg.
In the mid-1990s, the Ningbo female attire started two undertakings: Has innate brand which the designer concurrently business manager leads; Has makes the men's clothing start, after formalization, because the multiplex development needs to step in again; Also has after experiencing has pasted the experience which the sign processes, starts to promote the independent female attire brand.
But the Ningbo female attire initiates the impact with the aid of clothing festival this existing platform is in the 11th session of Ningbo international clothing festival. In the clothing festival then, fei the spear high-level female attire, the waxwing female attire brand has held the fashionable clothing issue special performance, in addition the abundant clothing, the day may the rhyme perform repeatedly female attire brand Xiu, the Ningbo female attire has become under spotlight's luminescent spot for a while.
The big enterprise, the small brand is the Ningbo apparel industry to the female attire brand model portrayal. In 11th session of Ningbo international clothing festival exhibition hall, not only has love ni, the day may the rhyme, Iraq think of Mr. triumphantly and so on Ningbo female attire brands, elegant Gore, Shanshan, men's clothing profession symbolic brands and so on Luo Meng, also put out the new style female attire .2007 years, the waxwing group's female attire sales volume topped 500,000,000 Yuan, surpassed the men's clothing for the first time.
At present, the Ningbo female attire's output, produced can surpass the men's clothing with the sales volume, above the whole city more than 3000 scales the clothing enterprise had more than half is making the female attire. The concerned expert pointed out that under men's clothing great reputation Ningbo female attire, low key, but is calm, through ten year polish, one batch has the strength female attire enterprise to form quietly, many had the complete brand image, and widely circulates and has the influence in the region, the product multiplication will cause the market share the expansion.
Goes to sea taking advantage of the ship makes the brand
Please the overseas designer design, with the international brand cooperation, cultivates the independent brand with the foreign trade profit ......The professional believed that is good at the conformity resources is the primary cause which the Ningbo female attire starts to emerge, has Hangzhou before, female attire developed cities and so on Shenzhen, latter has, in the overseas brand presses hard on the situation, through borrows the strength effort, can catch up.
Attracts Shenzhen Ivy Triumphant Clothing Company to come Ningpo is the Ningbo female attire the action which goes to sea taking advantage of the ship. Shenzhen Ivy Triumphant Clothing director of company the Xu sunlight is the Yinzhou person, in 1995 developed the Xu sunlight to Guangzhou. Guangzhou is the Chinese female attire industry information, the talented person most centralized place. Makes the Xu sunlight which clothing wholesale business builds up to discover that not only does the wholesale to compete purely intensely, and the development opportunities are not big, then produced has created brand the idea .2002 years, the Xu sunlight has established the clothing company in Shenzhen, started the marketing own Ivy female attire brand. Now, the company has developed the Chengji to design, the production, sells in a body's female attire brand company, the Ivy brand which the company serves under somebody's banner has the nearly hundred sales on commission and alliance business in the nation, the year sales volume nearly 400,000,000 Yuan, is Chinese one of ten big female attire brands.
Why company's production, sells the base to move to Ningbo? The Xu sunlight introduced that compared with Shenzhen's female attire industry, the Ningbo female attire was still at the start stage at present. In the Ningbo Female attire Enterprise, the Small business are many, as a result of the funding invested insufficiency, to seek the survival, has not been able to satisfy the implementation brand strategy in the market sales volume in the situation, can only put the majority of energy to meets in the order form manner processing. This kind of present situation to have the strength, excelled at the brand management the enterprise providing the giant market development space. Therefore, the Xu sunlight set 3 year 1,500,000,000 Yuan sales volume short-term goal self-confidently, 5 year 2,500,000,000 Yuan sales volume medium-term objectives.
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