in 2009, Chinese apparel industry dark ink serious wound - -
The industry returns to warmer weather unpredictably; The going on the market army wind and cloud occurs repeatedly; Annexation reorganization continuously; The industrial shift rushes to be first; The business model new tide surges ......
in 2009, also for in 2010 which soon arrives leaves behind layer on layer the question - -
Whether the industrial pattern does cause trouble? Who will be the new ten year overlords? Who next the international major suit which is eaten by China is? Who also will be the new rich and powerful people who to be listed accomplishes?
1st, ten years begin newly, whether does the industry return to warmer weather comprehensively
in 2009, returned to warmer weather this phrase to present very many times, also had many data to support this judgment. But, during one year sound of the question is also unceasing. Convenes in March during two durations, about clothing industry whether to return to warmer weather, conference representative's opinion has divided into three kinds: Already returned to warmer weather; With difficulty judgment; The situation not optimistic .2009 years must pass by, these three viewpoints still respectively had the support side. In fact, these three kind of situations also exist in the profession,organic baby gifts, in the profession the polarization is intensifying, some enterprise day has felt better, some at maintenance survival, some, then the situation is worse.
However, in 2009 national releasing a series of policies are helping the enterprise return to warmer weather truly. Most exciting is in April issues "the Textile industry Adjustment And Promotion Plan", according to this plan, each region also in abundance releases the place the clothing promotion plan, these plan's time limit mostly is 2009 to 2011 .2010 years,organic baby gifts,（Related Articlesbest toddler toys 2010 15 growth details affect the child life）, is the textile promotion plan implementation second year, also will be year of the future profession new ten year opening, we will have the reason to anticipate that will return to warmer weather comprehensively.
2nd, the contract industry shift, who will pull out the first prize
Nobody can deny that in the mid-west each province contract industry shift's flood tide, in 2009 Henan is most outstanding for .7 months, the Henan Xingyang is awarded by the Chinese Clothing Association the national first China clothing industry to shift the experiment site area product label, this symbolizes that the Chinese clothing industry received .11 month Henan by the coast to the inland shift's first baton by Henan also to introduce two from Zhejiang's Otter Rice the project. Moreover, Henan regional construction clothing industry campus also like a raging fire advance.
But, Henan's competitor may also not belittle. The Sichuan clothing association convenes in November at the 20th anniversary celebration congress announced that in recent years, Sichuan apparel industry already many years maintained 30% above speed-up continuously, west the economic output was situated first. But as early as in 2007, Anhui once disclosed that oneself is in mid-west various provinces, the coast settles down in clothing enterprise most provinces.
in 2009, the mid-west various provinces' contest will also continue.
3rd, the domestic demand cake is attractive, changing from export to domestic sale or consumption upper dog more than several
The whole world financial crisis complementary waves are intermittent, in 2009 changes from export to domestic sale or consumption is a hot topic of discussion as before, is only during several years, the apparel industry changed from export to domestic sale or consumption already accumulated many defeat's cases. No wonder in August, Chinese nation commercial message center Director Wang Yao reminds the clothing enterprise at a forum: Changes from export to domestic sale or consumption is difficult, the Foreign trade enterprise makes the domestic trade market to have the full preparation, completes three to five year long-term mental preparation, only then has the possibility to make the brand value.
In near 2-3 year interviews, reporter contacts the clothing enterprise which some change from export to domestic sale or consumption, what is worth being happy, in 2009 one year has passed by, in them many also on the brand path insisted 0.3 to five years later, believed that we will be able to see the upper dog.
4th, the going on the market regiment expands, who can the next richest family be
in 2009, in the clothing profession's going on the market army, a most active crack force not is the Fujian regiment.
In May, great wild goose star Worden the card brand holder - - China giant stars international go on the market in South Korea; In June, 361掳 the international Limited company goes on the market in Hong Kong; In July, the star spring shoes material Limited company becomes first Chinese Corporation which goes on the market in Malaysia; In September, the Chinese advantage court attendant Limited company goes on the market in Hong Kong; In September, the gram sporting goods Limited company goes on the market in Hong Kong. Moreover, in October, Beijing explorer outdoors thing Limited liability company in Shenzhen Stock Exchange going on the market.
Hu the Run clothing rich and powerful people announcement has issued continuously for three years, has promoted two richest families: 2007 is Chinese trend Chen Yihong the family; in 2008 and in 2009, US Tess nation prestige's Zhou Cheng constructs the family to continue the richest family .2010 years, the richest family can also be Zhou Chengjian?
5th, with the international elder brother with the Taiwan athletics, whether the Chinese brand to win the fair price war
in 2009, the international fair price clothing major suit speeds up the footsteps which repeatedly expands in China. Already surpassed 60 from Spain's ZARA in China's gate shop quantity, and to Harbin, Kunming and so on two urban expansions; , From Sweden's H&M following in Hong Kong, places start's the such as the Shanghai 14 shops, has opened this spring two main house gate shops in Beijing; But enters Chinese 7 year MANGO to start the straight camp shop in this year, high-sounding talk marketing, promotion brand image; Japan's UNIQLO is expanding the shop network whole-heartedly this year, plans in China every year the newly opened 100 shops ......
Obviously, the Chinese is enjoying more and more international fair price fast fashions, but also gave the domestic clothing brand to bring not the small pressure. Stays at a high level enters the market cost, climbs fast the soil-rent value, as well as the insufficiently fast reacting system, lets the human be unable to restrain to ask a question: Puts together the fashion and the price with the international major suit, the Chinese clothing brand can win the native place to defend fights?
6th, in the annexation reorganization flood tide, who is the strongest person who plays in the surf
Chinese Clothing Association routine Vice-chairman Jiang Hengjie once forecast in the first half of the year that 2-3 years will become the Chinese Clothing Enterprise's year of next conformity, through the enterprise capital, the brand substantive conformity, form the industrial group which the linkage upstream and downstream industry spreads across, and through the capital link conformity international resources, form the Chinese-funded holding gradually the clothing transnational group.
Reviews in 2009 the apparel industry the history, the annexation reorganizes the big line of its road: In February, the Shanshan group and Japanese Itouchuu sign the overall strategy cooperative agreement; In July, the superior clothes which sets up by 8 Wenzhou people business investment sends the clothing holding Limited company to establish; Bosideng has in May purchased Kang who is engaged in the men's clothing service Bo the company, in September purchases the tender spot female attire; But this year is heaviest the pound purchase nothing better than China Enterprise to swallow Pierre Kadan, from June Pierre Kadan announced that the partial services sells to Chinese Corporation after 200,000,000 euros, Guangzhou, Wenzhou, the Shanghai Enterprise performs competes for the war, even also presented the legal dispute which one female two marry.
No matter what, the conformity act drop already pulled open, the good play will also continue to perform.
7th, the Cainozoic Era rises, how does the market subdivide again
Said that China has the disparity in the fashionable aspect and the developed country, indeed, but also has many Chinese consumers to go to work gets off work set of clothes, home public relations set of clothes, have not fostered the sub-field to gather the clothing the custom. However, new generation's expense community is changing this kind of condition, regarding divides the situation clothing and the fashion demand increases greatly, from this will lead a clothing market faster segmentation.
in 2009, the clothing enterprise is seeking for the market blank spot and the variation competition aspect has many may encircle may select the place. The market subdivides to the depth development, from the product category, the scale, the function, the marketing pattern, classifies to the service crowd, the service area division and so on various aspects even more subdivide. The new market obtains more excavations, the product researches and develops pointed is stronger.
However, the market subdivides does not mean that the enterprise and brand quantity increase massively, on the contrary, along with the fine division, the various demands sector's effective demand stricts, the competition will be more intense, the elimination is stronger, the enterprise will face the more stern survival test.
8th, the recruiting of workers is difficult to have the explaining excellent plan
The employing labor uncultivated land exists as before, moreover is spreading from Zhujiang Delta to the long triangle, even affects the partial apparel industries not to calculate that developed province - - this is the industrial employing labor present situation which in 2009 we face. Reporter in 2009 in one year interview, follows up unceasingly this topic. Does not need to say first after Spring Festival, recruits workers has difficultly, carried on couple days ago until reporter to the Zhujiang Delta clothing enterprise in the interview, this is the topic which lets boss have a headache, some enterprises can only let the partial machines idle, will produce the outsourcing to give other enterprises. How to manage?
after 2010 ten years, the clothing profession the pressure which faces in the employing labor aspect, is bigger than new century inevitably by far the first ten years. The Chinese clothing profession needs to promote, corresponding to worker quality request also in enhancement, this will certainly to lead the worker wages the further rise.
After next year 80, 30 years old, ten years, after the enterprise has faced next will be 90 workers, even after 00, how to deal with their characteristic and the demand? The national majority clothing enterprises had already been used to it personnel pattern, whether to change?
9th,organic baby gifts, how does the seasonal product break through winter Xia Mozhou
Regarding a clothing brand, has the product throughout the year to sell as if is an again normal matter, however, regarding certain category's brand, the season is the evil spirit incantation which motioned a person to not go.
What does the winter selling well's down clothing brand summer sell? The soft gold wool clothing in the spring, the fall, the winter three seasons, may suspend open and aboveboard at the conspicuous sales position, but summer? But the silk and the flax clothing enterprise happy hotly is sensitive to cold, only hoped that summer can lengthen.
Any is ambitious in Shan who making the brand Pin the enterprise is unable to avoid this difficult problem: How to promote the brand image? in 2009, the list brand development four seasons product's step speeds up obviously. At March's 17th China international clothing exposition, for many years only has moved to the men's clothing hall in down clothing hall display's Bosideng, besides down clothing product, but also has displayed the men's clothing, female attire two series. This action announced that Bosideng only makes originally about face the single cropping product the pattern, founded the four seasons pattern. But at October's 11th session of Jiangsu international clothing festival exposition, has been engaged in the wool production and sales opening along also announced that promotes the four seasons product comprehensively.
Is the multi-brand management, develops the product category? How no matter to choose, one batch of seasonal brand already stepped out the first step.
10th, the frontier trade, who can be sudden appearance
Mentions 2009 the Chinese border trade, everybody is unable to avoid ant event .6 end of the month, the Russian biggest Chinese businessman market, is called an ant by the Chinese businessman Mosse Cotchell base Zopf the Siji container big market, by unlimited time temporary closure. This market's Chinese businessman loses seriously, including many comes from Zhejiang, places clothing merchants such as Fujian.
This event is Sino-Russian business many year hidden danger big eruptions, simultaneously also reminds the clothing enterprise to be possible to go to the judgment the emerging border trade area, seeks for the new opportunity. From 2009, China in carries on the cargo trade Renminbi with Southeast Asian country recent Yunnan and Guangxi and several other areas to settle accounts the experiment site, will settle accounts the scope to expand from the frontier trade to the general trade, the territorial scope and so on four countries expands before to Burma to the Association of Southeast Asian Nations ten countries. But west biggest foreign trade provincial capital area Xinjiang in November, clear operation fine Iraq Huo railroad and so on 4 new lines. It is estimated that to 2020, the Xinjiang railroad transport business course will increase from the present 3000 kilometers to 7000 kilometers about.
Obviously, a broader frontier will launch the commercial charm gradually in the next ten years ......
in 2009, these are worth the sound which remembers - -
Our country clothing profession's quantity competition time already was near the end, take the brand, the value, innovated as the core new competition time already opened.
- - Chinese Clothing Association routine Vice-chairman Jiang Hengjie indicated that the clothing brand construction already demonstrated the new thingses profit point of growth, but the selling internally market competition intensifies also indicated that only in domestic fired the brand popularity already by far insufficiently.
in 2009, outside needs the insufficiency under the international finance crisis, will give the textile profession export to create a more tremendous pressure, but stable trade export still existence advantage. The home policy tends to be loose, the domestic demand market tends to be stable, the domestic demand will become gradually guarantees the profession development the main support.
- - China Textile industry Association Vice-chairman Wang Tiankai the Chinese spinning and weaving economic growth tendency carries on the analysis at the beginning of the year to 2009.
The general enterprises enhance vigilance by all means must, because vigilant the overseas enterprise falls behind the loans, the escape debt suffers the heavy loss. The European and American finance Tsunami influence, the part and the Domestic enterprise have the good cooperation overseas enterprise to start to present the outstanding payment, the escape debt phenomenon, the foreign trade dispute increases, the cheating case also starts to expose. Some bank organization reflected that in the near future the clothing, the electronic profession's foreign trade cheating case will turn time to increase.
- - Guangdong Province silver supervises bureau chief of office Wang Zhenzhong to remind the foreign trade clothing enterprise, increases greatly from overseas market's credit risks.
This policy dodges the exchange rate risk to the spinning and weaving Export enterprise, can definitely play the positive role. Because the exchange rate change lets the Export enterprise be very difficult truly to estimate, enterprise obtaining foreign exchange obtains some income with great difficulty, actually lost as a result of the exchange rate fluctuation. Now settled accounts directly with the Renminbi, simplified the link and the procedure, to the enterprise definitely was the beneficial matter.
- - China Textile industry Association news spokesperson Sun Huaibin indicated that the development interstate trade Renminbi settles accounts, is the significant advantage is good to the textile profession.
The textile clothing sells internally the biggest potential market in the countryside. Looking from 2008 data, the township dwellers the attire disbursement above 1000 Yuan, the countryside actually less than 200 Yuan, basically is only equal every year about cities 1/5.
- - China Textile industry Association Vice-chairman Yang Donghui believed that the new round economic stimulus plan releasing hopeful deviation livelihood of the people and the expense, the textile clothing market will have bright prospects.
Enhances through the recovery rate, the enterprise may bring back the order form which already lost, strives for some new order forms, as for in this crisis because of cannot support, but drops down in advance. Therefore, guarantees the export already is not only the pure local constable export share, should guarantees the Export enterprise, guarantees the export industry, guarantees the employment. If gives up in the crisis, then the crisis from now on, China the export market the share to be under the impact, will before possibly lose international trade status.
- - Shandong Province textile industry association President Zhao Chuan believed fragrant, partial profession enhancement export recovery rate, although cannot change the environment which the international demand withers, but actually may promote the export competitive power which China makes.
The international finance crisis intensified has been occupying the reforming labor pain time the Chinese spinning and weaving apparel industry reality to be contradictory. The main importing country market demand withers, some Foreign-funded enterprise starts to the labor force more inexpensive other Asian country shift, these factors to a certain extent have affected our country spinning and weaving apparel industry development. But on the other hand, the entire profession also has welcomed a rare industrial upgrading and the development turning point.
- - Boao Asia forum Secretary General Long Yongtu regards under financial crisis's textile industry like this.
The European and American purchasing agent's request no longer is the simple productivity, to enterprise's design, the process technology and the purchasing agent deals with thunderbolt's ability to have a higher request. This manifests in many European and American purchasing agents is not willing to accept raising the price which the pure quota cost causes, but increases the service or the enhancement design level regarding the enterprise causes rise in price this kind of situation is can accept.
- - talks about Europe and America to set limit to the Chinese textile, Chinese Textile Import and export Chamber of commerce Vice-chairman Jiang Zhe indicated that next year the textile export quota will not change in principle, but will have the adjustment in the technical stratification plane.
At present the Chinese textile industry is facing is developing enterprise's scale, the market share and the innovation concentration degree moves toward the question. Along with the textile industry sustainable development's need, the industrial concentration degree's promotion will be the present in 5 to 10 years the most important foundation.
- - China Textile industry Association Vice-chairman Sun Ruizhe expressed at some forum.
We often said that the market regulation has two hands: One is the national macroeconomic regulation and control visible hand; Another is the market own adjustment invisible hand. In this financial crisis, how many crimes respectively should these two hands undertake?
- - China Textile industry Association President Du Yuzhou, in international spins unites at the Shanghai annual meeting to ask this question.
The industrial shift is not one revolution on the spirit, initially east west the spindle moved is not why successful? The reason lies in the industrial shift is not the simple equipment migration, but should be ability migration. The shift process is annexes the reorganization the process, is also process from weak to strong, only then eliminates falls the after-birth to be able only then to conform to the industrial development rule.
- - China Textile industry Association Vice-chairman Xu Wenying said that is continuing the industrial shift from the very beginning, must reduce the energy conservation a row of achievement rigid target.
(above viewpoint take issue time as foreword)
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